Towel Colors
Towel Colors
We keep 16 core colors in stock to make ordering fast and easy — white first, then neutrals and brand-ready tones. Custom dye-to-match is available for exact brand colors.
Color is where your brand comes alive on a towel. Every color below has a Hex reference so your design translates precisely to the woven and dyed fabric. This is our full in-stock palette — plus custom dye-to-match for your exact Pantone.
White
The hospitality classic — crisp, bright and bleach-safe.
Natural
Warm ivory tone for spas and boutique stays.
Cream
Soft, warm neutral that wears well.
Beige
Earthy neutral for wellness and resort programs.
Sand
Warm taupe for a laid-back, coastal look.
Light Grey
Modern neutral for hotels and gyms.
Charcoal
Deep grey that hides stains — great for spa and salon.
Navy
Sophisticated deep blue for branded programs.
Royal Blue
Bold blue for pools, gyms and teams.
Teal
Coastal blue-green for resorts and spas.
Sage Green
Soft botanical green for wellness brands.
Emerald
Rich green for luxury and spa environments.
Black
High-contrast accent for salon and barber towels.
Burgundy
Deep wine tone for boutique and fine dining.
Terracotta
Warm clay tone for resort and beach properties.
Dusty Rose
Soft blush for spas and boutique hotels.
Not sure which shade matches your brand? Send us your brand colors and we'll recommend the closest matches — or custom-dye to your exact Pantone reference.
Why White Leads
In hospitality, white is the default for good reason — it reads as clean, it can be bleached and laundered at high temperature, and it keeps a property looking consistent across hundreds of rooms. Most hotel programs we produce are white or natural.
Colored towels earn their place in spas, pools, gyms and branded suites, where a navy, grey or terracotta towel adds identity and hides the occasional stain. Tell us your property type and we'll recommend the palette that fits.
Get a Color MatchMatch Your Brand Colors
Send us your brand's color codes — we'll match the yarn or dye to order.
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